Principles to Live By

Values are your Company Beacon

‘Brand’ Values are not just Marketing Strategy - they inform Business Strategy, Corporate Culture, Community Building, as well as Communications.

Connection Builds
LTV

Companies must create emotional resonance with their community to move beyond a transactional relationship. Loyalty creates business value, strengthening conversion dynamics.

Treat your Consumer as a Partner

Respect and empower your consumer. They are not your ‘target’, they are your partner. They have the power to make or break your business through rapid social advocacy.

How you do One Thing Reflects how you do Everything

Do you compromise on environmental impact for lower COGS? Are you transparent in your efforts to evolve? Company behaviors build narratives to cement how people perceive brands.

Let’s Gather round the
Campfire

Embrace like-minded brands, people and communities who share your values. Invest time, money and resources in creating mutually-beneficial shared initiatives.